The growth team for launching beauty, wellness and supplement brands

AI-powered output. 10+ years of operator judgment. Ads, creative, email, social and SEO from one team.

Get your free audit
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A full growth team for less than the cost of one hire

60+ creatives and 15 to 20 videos a month, plus paid ads, email, SMS, social and SEO. Plans from $1,997 a month.

Schedule a call
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Trusted by founders

Brands we have helped grow

Skincare, feminine care, supplements and more, from launch to scale.

Absolut Skin logo, iMacks Consulting clientYoni Peach Care logo, iMacks Consulting client PharmaSupps logo, iMacks Consulting clientFolicare logo, iMacks Consulting clientHealthy Herbs Store logo, iMacks Consulting client Alpha Tribe logo, iMacks Consulting client Nick's Professional Supplies logo, iMacks Consulting client Veridryx logo, iMacks Consulting client Licensed Peptides logo, iMacks Consulting client Immerge Health logo, iMacks Consulting client Neiras Gifts logo, iMacks Consulting client Rosevry Skincare logo, iMacks Consulting client YuNutri logo, iMacks Consulting client Zenva Wellness logo, iMacks Consulting client Vital Wise logo, iMacks Consulting client Bougy Wines logo, iMacks Consulting client Peptist logo, iMacks Consulting client
10+years building and growing ecommerce brands
$5M+supplement brand built and scaled by our founder
17brands grown across skincare, wellness, supplements, peptides and more
75+creatives and videos produced for each client, every month
Who we grow

Built for your category

Beauty, feminine care, supplement, wellness and peptide brands each sell in a different way. We know the ad rules, the buying questions and the reorder habits in each one, so you skip the expensive learning curve.

Skincare & beauty

Serums, cleansers, hair care and beauty tools

The challenge

  • Crowded feeds where every brand promises glowing skin
  • Shoppers who need to understand ingredients and routines before they buy
  • Results that take weeks to show, so first orders rarely repeat on their own

What we focus on first

  • Before-and-after and texture creative that stops the scroll
  • Product pages that explain ingredients, skin types and how to use
  • Replenishment and routine-building email flows that drive the second order
Brands we have grown here
  • Absolut Skin
  • Rosevry Skincare
  • Folicare

Feminine care

Intimate care, hygiene and women's health

The challenge

  • Sensitive topics that ad platforms often restrict or reject
  • Shoppers who buy only from brands they trust completely
  • Many buyers research quietly and are slow to make the first purchase

What we focus on first

  • Tasteful, education-led creative and copy that platforms approve
  • Reviews, guarantees and clear ingredient information placed where buyers hesitate
  • Private, helpful email and SMS education that builds trust before the first order
Brands we have grown here
  • Yoni Peach Care

Supplements

Vitamins, gummies, herbal and performance formulas

The challenge

  • Strict ad rules on health claims that get ads and accounts rejected
  • Buyers who compare labels, dosages and prices across many brands
  • Profit depends on customers who reorder month after month

What we focus on first

  • Claim-safe ads for Meta and Google that still sell the benefit
  • Subscribe-and-save offers and bundles that raise order value
  • Reorder reminders timed to when each bottle runs out
Brands we have grown here
  • PharmaSupps
  • Healthy Herbs Store
  • Alpha Tribe
  • YuNutri
  • Vital Wise

Wellness

Self-care, sleep, stress and everyday health

The challenge

  • Benefits like better sleep or less stress are hard to show in an ad
  • Wellness shoppers are busy and leave slow or confusing stores
  • Lots of browsing, but carts are abandoned before checkout

What we focus on first

  • Lifestyle video and UGC-style content that shows the feeling, not just the product
  • A fast, simple Shopify store with a clear path to checkout
  • Search content that answers wellness questions and brings in buyers for free
Brands we have grown here
  • Zenva Wellness
  • Immerge Health

Peptides

Research peptides and peptide-based products

The challenge

  • Meta and Google heavily restrict peptide ads, so paid traffic is limited and accounts are at risk
  • Buyers expect proof of purity, such as third-party lab tests and certificates of analysis
  • Every page, email and post has to use careful, compliant language with no medical claims

What we focus on first

  • Owned channels that platforms cannot switch off: email, SMS and SEO
  • Product pages that put lab results, purity data and clear compliance notes up front
  • Compliant educational content that builds trust and brings in search traffic month after month
Brands we have grown here
  • Peptist
  • Licensed Peptides
  • Veridryx
Get a free audit for your brand

How we grow your brand

Create: ads, video and content

Create: ads, video and content
Convert: ads and website optimization

Convert: ads and website optimization
Retain: email, SMS and social

Retain: email, SMS and social
Grow: SEO and search content

Grow: SEO and search content
How it works

From first call to first results

Four simple steps, and you can see results before you commit long term.

Free audit

We record a 10-minute video review of your store, ads and email, with the three changes we would make first.

Strategy call

We agree your goals, your tier and the numbers we will be judged on.

Onboarding

Access, tracking, brand assets and your WhatsApp channel, set up properly from day one.

Launch

First creatives and campaigns go live, and your growth plan starts working.

Get my free audit
Pricing

Plans that grow with you

An easy start at an intro rate for your first three months, then a price you can judge on results. No long lock-in.

Most popularStarting tier

Core

Launch to $15K/month revenue

$1,997 /mo

Months 1 to 3, then $2,997/mo

$997 one-time setup

  • All core services
  • 60+ statics and 15 to 20 videos a month
  • Meta and Google ads, up to $10K/month ad spend
  • Email and SMS, social media and SEO
  • 30-day performance report
  • Strategy call every 2 weeks
  • Private WhatsApp channel with our team
Book a call
Scaling brands

Growth

$15K to $40K/month revenue

$3,497 /mo

Months 1 to 3, then $4,497/mo

$997 one-time setup

  • Everything in Core, plus:
  • 100+ statics and 30+ videos a month
  • Up to $25K/month ad spend
  • TikTok ads on request
  • Strategy call every 2 weeks
  • Private WhatsApp channel
Book a call
Established brands

Scale

$40K+/month revenue

$5,497 /mo

Months 1 to 3, then $6,497/mo

Setup included

  • Everything in Growth, plus:
  • 150+ statics, 45+ videos and UGC creators
  • Up to $50K/month ad spend
  • Weekly strategy call
  • Private WhatsApp channel
Book a call

All prices in USD. Ad spend is paid by you directly to the ad platforms, never marked up. Spend above your tier's included amount is managed at 15% of the extra spend. Ads tracking setup and a customer service assistant are optional at no extra cost. Month to month after month 3.

See full pricing, offers and add-ons
Desmond McKenzie, founder of iMacks Consulting
Meet the founder

Operators first, agency second

iMacks was founded by Desmond McKenzie, who built brands before he ever marketed them for others. Since 2017 he has managed brands on Amazon, launched his own in 2018, scaled a supplement brand past $5M across Amazon and Shopify in three years, and opened a cGMP manufacturing facility in California in 2023.

We bring that operator mindset to every brand we take on. Every dollar, every creative and every email is judged by one question: what did it return?

Desmond McKenzie, Founder and CEO

Read our story
Why iMacks

Why brands choose iMacks

Operators first

Our founder built brands before marketing them for others. Every dollar, creative and email is judged on what it returned.

AI-powered output, human judgment

A modern production process gives you the output of a large agency, directed by people who have scaled brands themselves.

Built for launching brands

Big agencies want brands doing $1M+ a year. We specialise in beauty, wellness and supplement brands under $20K a month.

You own everything

Your ad accounts, Klaviyo, Shopify store and every creative file belong to you, always.

No long lock-in

After the first three months, every plan runs month to month. We keep your business by delivering results.

Always in the loop

A 30-day report, strategy calls every two weeks (weekly on Scale) and a private WhatsApp channel with our team.

FAQs

Frequently asked questions

Who do you work with?

Beauty, skincare, feminine care, wellness and supplement brands, from pre-launch up to established brands. Our sweet spot is brands doing under $20K a month that want a full growth team without hiring one.

What does it cost?

Core starts at $1,997 a month for months 1 to 3, then $2,997 a month, plus a $997 setup. Growth starts at $3,497 and Scale at $5,497. See our pricing page for everything included.

Is ad spend included?

No. You pay ad spend directly to Meta, Google and other platforms, and we never mark it up. Each tier includes management of a set amount of spend. Spend above that is managed at 15% of the extra spend.

Do I have to sign a long contract?

The first three months are at an intro rate while we build and launch. After that, every plan runs month to month.

How will I know how it is going?

You get a full performance report every 30 days, a strategy call every two weeks on Core and Growth (weekly on Scale), and a private WhatsApp channel with our team for quick questions and updates.

Do you use AI?

Yes. A modern, AI-powered production process lets us deliver 60+ creatives and 15 to 20 videos a month at a price launching brands can afford. Every piece is directed and checked by people with 10+ years of ecommerce experience.

Who owns the ad accounts and creative?

You do. Your ad accounts, Klaviyo, Shopify store and every creative file belong to you, always.

How do I get started?

Request a free Launch & Growth Audit on our contact page. We will send a short video with the three changes we would make first, then we can talk about the right plan.

Growth insights

Fresh ideas for growing your brand

Marketer reviewing Shopify store conversion analytics for a wellness brand
Website Optimization3 min read

The 10-point Shopify conversion checklist for wellness brands

The ten-point checklist we use to review wellness stores doing under $20K a month, so every ad dollar lands on a store that converts.

Read article
Content creator photographing beauty products for ad creative testing
Ad Creatives3 min read

Why creative volume beats ad budget for new beauty brands

Why the number of fresh creatives you test each month matters more than budget for new beauty brands, plus six angles every brand should test.

Read article
Supplement bottles beside a phone showing a Meta ad and a marketing dashboard
Paid Ads3 min read

How supplement brands can run Meta ads without getting rejected

The three rules that get supplement ads rejected on Facebook and Instagram, and how growing wellness brands keep their ads, claims and landing pages compliant.

Read article
Read all articles
iMacks Consulting strategist on a free growth audit video call

Book your free audit

A 10-minute video review of your store, ads and email

We will show you the three changes we would make first. No fluff and no sales pitch, just a clear look at where your growth is waiting.

Schedule a Call